I’m passionate about the role of content in go-to-market strategies, digital transformation, and enterprise technology adoption.
As a freelance technology writer and content strategist, I focus on writing articles about the cloud and DevOps for technology publications. I’m also working on content projects for corporate clients in those markets.
My freelance experience also includes ghostwriting for technology industry executives on cybersecurity, mobile security, IoT, and digital transformation topics. I’ve planned ad developed sponsored content for companies including Cisco, IBM, Samsung, and Red Hat to support marketing campaigns and demand generation activities.
Product marketing experience
Previously, I was the Senior Product Marketing Manager for a Kubernetes on the Edge startup, where I championed solutions architect-focused personas, messaging, and positioning to tell their story to prospective customers better. While there, I developed positioning, messaging, and a new content strategy for a new corporate go-to-market (GTM) strategy.
Writing content for the public sector market
As the Technical Marketing Manager for a container security startup, I developed their first white papers and thought leadership content to support the company’s positions about open source software, DevOps, DevSecOps, open source software procurement, and software supply chain security.
While a Senior Technical Writer/Solutions Advisor for a federal systems integrator, I found a passion for introducing commercial technologies and practices such as the cloud and DevOps into public sector agencies and the Department of Defense. Working with solution architects to develop new solutions offerings, such as a standard cloud migration and cloud management offering, gives me perspectives on cloud adoption that you can’t get working on a marketing team. I also was the primary writer for an internal corporate initiative capturing technology innovation across client programs. This project let me capture stories about how public sector agencies implemented the cloud, analytics, and other emerging technologies to serve their constituents better.
Throughout my career, I developed an interest in enterprise collaboration tools and the culture that must be in place for teams to collaborate with their counterparts across their organization.
I’m frequently quoted as an industry thought leader in vendor-sponsored articles about the cloud, cybersecurity, and related topics on IDG sites, including cio.com and Networkworld.com.
Visit my LinkedIn profile for more information and my Authory page for writing samples. Contact me via this site or connect with me on Twitter at @willkelly.